In September 2022, Agrauxine by Lesaffre will sign a partnership agreement with SUMI AGRO FRANCE for the distribution of Smartfoil® biostimulant in the field crop market. This collaboration will accelerate the commercial development of this solution and triple the number of hectares covered by 2025.
In a context where climatic hazards are multiplying, sources of stress for plants are increasing tenfold. Smartfoil®, our biostimulant based on yeast fermentation metabolites, responds fully to this problem by attenuating the impact of abiotic stresses on crops, thus boosting their yield.
Close collaboration for a lasting partnership
To support the growth and development of this proven solution in France, Agrauxine by Lesaffre will enter into a partnership with Sumi Agro France in September 2022 to distribute Smartfoil® in the field crop market.
"Our partnership with Sumi Agro France will enable us to consolidate the bond of trust that exists between distributors and our two historic structures in the field of biostimulants. The successful development of Smartfoil® depends on a commitment to tripartite: Agrauxine by Lesaffre as the guarantor of the quality and efficacy quality and efficacy of this biostimulant; Sumi Agro France, by assisting its customers on a daily basis and finally, the distributors, who are in direct contact with the farmers.
Benjamin Jacquart, Sales Director at Agrauxine by Lesaffre.
Accelerate development of Smartfoil® for deployment on over 200,000 ha
The complementary nature of Agrauxine by Lesaffre and Sumi Agro France will enable Smartfoil® to acquire greater market share. The aim is to triple the number of hectares covered in three years.
For Mathieu Bounes, Sales and Marketing Director at Sumi Agro France, this partnership is a structured response to distributors' needs.
"Against a backdrop of strong growth in the biostimulants market, the number of solutions and players is multiplying: distributors need specific support to provide farmers with the best possible advice. We can fully meet their expectations thanks to our knowledge of biosolutions, our support and our presence throughout France.
These three elements are key to the successful development of Smartfoil®. We're very proud to have Agrauxine by Lesaffre as a partner, as it's a recognized manufacturer specializing in yeast. This enables us to offer our customers a reliable product with complete confidence.