These past few weeks, Agrauxine by Lesaffre’s teams have been very active attending many major business fairs both in North America, Latin America and Europe. An essential time for us to meet our customers and partners, better understand the issues they’re dealing with, present them our latest innovations and provide answers to the questions they might have about our biosolutions.

NORTH AMERICA: Commodity Classic, our first 2022 not-to-be-missed agricultural event in the United States

Ronan Kempf, Vince Wertman, David Nerpel, Jason McGarrh, Benedicte Bonnet, Meredith Van Sambeek, Chris Thrasher, Pete Hayes at Commodity Classic in New Orleans

As many might confirm, Commodity Classic is one of those not-to-be missed events for the agricultural industry. For us, it was therefore a strategic place to launch our products for commodity crops in the United States.
We’ve spent some good time at Commodity Classic talking “in person” (at last!) with customers, farmers and media, and sharing our vision of Biologicals.

A year after the acquisition, it’s also been an excellent opportunity for part of our European and North American teams to spend more time together, exchanges face to face about the products as well as customers’ needs and expectations in the US. This great time spent together as a one team will for sure foster an even better cooperation in the months to come.

LATIN AMERICA: Romeo Sc and Smartfoil under the spotlights in major agricultural shows in Brazil, Bolivia, Uruguay and Argentina

In Latin America also, many major shows took place in this first 2022 trimester.

Starting with Show Rural Coopavel which was the first big show we attended since the launch of Romeo Sc in Brazil. Thanks to our partner Ihara, the event has been a success and Romeo Sc received a very good welcome from farmers looking for a solution to protect their soybean crops.