Interview of Shannon Pike, Regional Sales Manager (Arizona, California, Colorado, New Mexico, Nevada) at Agrauxine by Lesaffre North America, who joined the company in September 2020.
Categories : Experts, Biocontrol, Biostimulation
Interview of Shannon Pike, Regional Sales Manager (Arizona, California, Colorado, New Mexico, Nevada) at Agrauxine by Lesaffre North America, who joined the company in September 2020.
On a daily basis, I’m in close contact with our key distributor representatives from Wilbur Ellis Company, throughout California and the Southwestern United States. I’m always available to answer technical questions regarding our Romeo, Romeo CA, Smartfoil and Moka plant health products. Every month I travel to meet associates and growers in California and support our recently approved biofungicide product, Romeo CA.
Romeo CA is approved for use in California on almonds, grapes, leafy crops and cucurbits with additional label expansion to include peppers, tomatoes and berries. We have had several years of success with this Cerevisane LAS 117 product in Arizona on leafy crops and now are focused on maximum exposure throughout California.
When I am in my “home” base of Queen Creek, Arizona, I am remotely engaged in various marketing, advertising, trade-show, forecasting functions and other industry activities, such as CAPCA, California Winegrape Growers Association and the Vineyard Team.
Since the approval of Romeo CA in California in Q4 of 2022, we have had excellent response from growers and industry members.
At the different meetings we attended these past 6 months (CAPCA Conference in Anaheim, Organic Growers Summit in Monterey, the 50th Annual Almond Board Conference and the Unified Wine and Grape Symposium in Sacramento), Romeo CA confirmed its assets for both conventional and organic Californian growers.
Growers and industry members are excited to have such an innovative and built-for-success preventive biofungicide product now available in California and several growers told us they have it planned in their programs this 2023 season.
I am particularly proud of my contribution to improve internal communications between French and US teams.
To ensure information was easily accessible, I developed a Teams platform to store meeting notes and documents specific to US needs. Many documents passed between individuals across global regions.
By easing communication with Product Managers and Researchers in France, it helped us respond more quickly to our key customers and distributors across the United States.
With the acquisition of ABM in 2021, the system proved even more useful. It made the transition smoother by enabling teams to work and communicate better with one another.
If I am proud of my contribution, my colleagues deserve to take the credit too. Because, if this system was successful, it’s only because they were receptive to improving communications.