Success Story: Interview with Julian Capandeguy, CPY Agronegocios

Could you tell us more about your company?

CPY Agronegocios is dedicated to providing the producer with innovative tools that are easy to apply and that have 3 basic components for marketing: that is organic, that is competitive in price and that has a very good validation.

When did the collaboration between you and Agrauxine by Lesaffre start? What convinced you that it was the right partner for you and what helped you build your trust in Agrauxine over time?

My collaboration began in 2018, I was a distributor, the next year I became a representative for Uruguay and now partially for Brazil. My conviction came from the fact that I knew that Smartfoil was highly validated, it was used in a very simple way and it did not cause inconveniences to its users, it was organic and it had a name that was easy to remember. My confidence in Agrauxine by Lesaffre in the long term was consolidated by its seriousness, the way and philosophy of working and that it does not release products to the market until it is very convinced that it is the best for the producer.

Do you have in mind an example illustrating why working with Agrauxine by Lesaffre proved a win-win partnership to succeed in your market?

Yes, today we lead the biostimulant market in Uruguay, gaining space over competitors but generating new customers who were convinced of the product, many customers did not use biostimulants, therefore a new market was opened, they generated a return on the product that is paid almost 11 to 1, we market it up the value chain just like Lesaffre making it a win-win for everyone.