Success Story: Interview with Iuri Cosin, IHARA

Could you tell us more about your company?

IHARA is a research and development company that has been providing solutions for Brazilian agriculture over 58 years, a sector in which it is recognized as a source of innovation and Japanese technology as a brand that has the credibility and trust of its customers. The company has a whole portfolio of fungicides, herbicides, insecticides, biologicals, acaricides and special products, adding more than 80 solutions that contributes to the protection of more than 100 different types of crops, collaborating so that farmers can produce more and more food, with better quality and in a sustainable way.

When did the collaboration between you and Agrauxine by Lesaffre start? What convinced you that it was the right partner for you and what helped you build your trust in Agrauxine over time?

The relationship between the companies began in 2016 and what was fundamental for this start was the focus on bringing innovative and sustainable solutions to farmers, looking to help them increase the profits and raise the technological level of their crops. Agrauxine by Lesaffre has been always a very serious company with high integrity, maintaining an extremely healthy relationship.

Do you have in mind an example illustrating why working with Agrauxine by Lesaffre proved a win-win partnership to succeed in your market?

The Romeo SC development in Brazil is a good example, in which both companies have always worked on behalf of the farmers, looking for the appropriate formulation and the best product development bringing such innovative technology to the Brazilian market. We can see that this partnership is working by Romeo SC adoption is growing year by year and new projects are about to come.