Agrauxine Experts – Sergio CERRILLO

Could you tell us more about your role and daily missions at Agrauxine by Lesaffre?

As a Sales Representant for Agrauxine in Spain & Portugal, my role is to support and work closely with our customers, building trust with them, in order to achieve our goals together:

–        Spread the knowledge about Yeast Technology,

–        Become more visible as a company and increase our market share,

–        Help our customers succeed and generate profits.

To do that, the presence and support of Agrauxine in Iberia is essential to perfectly know the market and the products and to plan the correct strategy to succeed.

Some markets are very mature like Spain. How do you continue to build trust with customers and support the development of the products in those markets ?

That is a good question, because in that context, success is even more difficult. In Spain, clients have a high level of knowledge and know a lot of products. They are very interested to try new products to judge them and compare their efficiency. The market is very aggressive. But Agrauxine by Lesaffre has very nice tools to work under these conditions: innovation, technology, knowledge of both crops and products, and a big experience on sales.

Besides, as a business coming from Lesaffre, we always have leadership in the DNA. Lesaffre is a pledge of expertise regarding Yeast Technology! That makes Agrauxine’s teams creative and proactive to always find the correct formula in the market to succeed.

Do you have in mind a contribution you are particularly proud of since you work at Agrauxine by Lesaffre?

I’m convinced that a person who speaks and thinks as the customers makes the business easier. I am not only referring to speaking the same language, but also sharing the same values, technical knowledge, and trust. With that in mind, I think my contribution in general has been focused on the transmission of the yeast technology, to support and help our customers better understand what is behind our technology. Many successful stories in both countries come from the trust that customers have in the products and the company, and the huge potential they have in these markets with them. Our products can seem similar to others in the market, but when we share scientific explanations to underline how they really work and can be used, that highlights our uniqueness.